Plunkett Communications Inc. - Webscape Architecture™ Testing - Brand Architecture through Marketing Research

Brand Drafting™	Communications Architecture™	Brandscape™ Evaluation	Brandscape™ Tracking
Brand Renovation	Blueprint Workshop™	On-Site Insights™	Webscape Architecture™ Testing
Quick Study™

Custom designed to meet each client's specific website research needs.

Allows the voice of the target audience to be incorporated in website development and design.

Website Architecture research areas include:

Content
Functionality
Interface Design
Navigation
Creative "Stickiness"
Name (URL)

Website Architecture methods include:

Qualitative

In-depth, small group sessions - observed free surf or assigned task
Homework - visit sites at home or work, then discuss experiences in session

Quantitative

Pop-up surveys
Website movement tracking

Webscape Architecture™ Testing

Qualitative and/or Quantitative Research:

Design Exploratories
Usage and Attitude Studies
Website Strategy Development

Sound research provides the competitive edge companies need to stand out among the more than 30 million sites on the internet.

Studies -- and our experience -- show that most people will abandon interactive media in less than 30 seconds if they get frustrated trying to get what they want.