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Client needs, issues and budget drive the design of every PCI research
plan.
Often, we partner with niche or specialty quantitative research
providers to ensure our clients receive the best results.
Interviewing methods include:
- Telephone Surveys
- Mall/Venue Intercepts
- Web Surveys
- Mail Surveys
Special analytical tools, embracing selected univariate and multivariate
techniques, include:
- Regression
- Factor Analysis
- Multidimensional scaling
- Conjoint
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