| We utilize leading-edge, value-added qualitative research services:
- On-site and in-situ - our ethnographic qualitative marketing research approach called On-site Insights™ inspired by the perspective and methods of cultural anthropology
- In focus group facilities – we typically plan for several smaller sessions (minis, trios, pairs, depths) as opposed to large sessions (8+ participants)
Using a larger number of smaller sessions offers the following advantages for our clients:
- Maximize learning from each respondent
- Observe interaction among respondents over several sessions
- Observe patterns over a number of sessions to look for convergence - if it exists (as opposed to relying on one comment from a larger group setting)
- Use learning from early sessions to refine discussion for later sessions
- Explore responses to a variety of stimuli to see patterns emerge and be able to pick up on different probes
- Magnify geographic differences – if they exist
We incorporate a wide variety of stimuli and projective techniques to better understand complexities of respondent attitudes and behaviour, such as:
- Observe interaction among respondents over several sessions
- Use learning from early sessions to refine the Discussion Outline
for later sessions
- Utilize a wider variety of stimuli and projective techniques
to better understand complexities of respondent attitudes and
behaviour, such as:
- Photosorts
- Homework Assignments
- Personification Exercises
- Sentence Completion
- Thought Bubbles
- Laddering
- Bullseye Activities
- Idea Mapping
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