Plunkett Communications Inc. - Sectors - Brand Architecture through Marketing Research

	Financial Positioning Exploratories Core Brand Values Exploratories Creative Exploratories Customer Counsel with bank CFO's Customer Satisfaction Studies Product Development with special market segments (e.g. 60+) Marketing Communications Evaluation Creative Pre-Testing Merchant Studies (e.g. credit card) Positing Development Studies (e.g. for a new product) Branch Staff Sales Evaluation Studies Staff Interviews Communications Studies Colour/Logo Study
	Technology Branding Development Positioning Development Website Exploratory Work “Live” Website Testing B2B CRM Component Studies Website Role Development Studies Website Launch Exploratories Website in the CRM Role Studies
	Publishing / Broadcast Media Daily Newspapers Advertising Tracking Studies Editorial Positioning Studies Creative Testing Repositioning Magazines (in the Information Technology and Professional Society Sectors) New Magazine Development Studies Purchase Influence and Affluence Studies Consumer Magazine Exploratories Tracking Effectiveness Studies (new store medium) Positioning News Programming Studies (TV network news) Program Bundling Exploratories New Product Development Studies (key media and marketing personnel) Transit Audience Profiles Sales Rep Customer Satisfaction Studies (with reps and media professionals)
	Automotive On-site Insights™ Positioning Exploratory Positioning Development Studies Branding Development Studies Creative Exploratory Work Creative Pre-Testing Sponsorship Concept Exploratory Work Pricing Strategies Brand Exploratory Work (make and model) Corporate Concept Exploratories Dealer Relationship Building Studies
	Packaged Goods On-site Insights™ Exploratories Positioning and Re-Positioning Development Studies Strategy Development Studies Concept Development Studies Tracking Studies Creative Development Studies Creative Pre-Testing Studies Competitive Exploratories Product Testing Creative Exploratory/Pre-testing Name Development Blueprint Workshop - for strategy development or name development Kids' Lunches Exploratory - (kids and moms) Packaging Development Studies
	Business to Business On-site Insights™ Needs Assessment Wealth Management Concept Exploratory Work Small/Medium Business Needs Identification Creative Exploratories Concept Development Studies CRM Component and Branding Effects Studies Issues Studies Within Organizations C-Suite Needs Assessment (Telecommunications)
	Retailing Fashion Industry Consumer Panels New Store Concept Exploratory/Usage and Attitudes Studies Advertising and Product-Customer Exploratories Retail Staff Exploratories Relationship Building Workshops Shopper Studies Positioning Exploratories Concept Development Exploratories New Store Brand Design Studies Retail Ethnography House Wares Exploratory
	Arts / Entertainment Positioning Exploratory for Entertainment Attraction Website Testing Audience Studies New CD Exploratory for a music group Brand Building Exploratories Brand Architecture™ Building the Brand Vision Components Design Development
	Pharmaceutical Brand Development Research for Healthcare Communications Group New Product Exploratories Positioning Studies Creative Testing
	Tourism Positioning Development Studies (for various destinations) Advertising Pre-Testing Electronic Exit Interviews Advertising Exploratory (travel destinations in the United States and Canada)