|Small, highly focused qualitative
research studies designed to get a quick read of your target
|A variety of stimuli and projective techniques
are used to gain immediate insights on a select number of key
|Standardized reporting methods are used to allow
for quick turnover from brief to debrief.
|Provides the opportunity for clients to check
in with their target audience when they do not have the need,
time or budget for a full-scale research study.
|Suitable for a wide variety of target audiences:
- Current and Perspective Customers
- Sponsors / Investors
|Performed in a wide variety locations:
- Focus Group Facilities (allows for observation)
- Board rooms / offices (for specialized audiences)
- Homes / work places / retailers (ethnographic studies)