Small, highly focused qualitative
research studies designed to get a quick read of your target
audience.
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A variety of stimuli and projective techniques
are used to gain immediate insights on a select number of key
issues.
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Standardized reporting methods are used to allow
for quick turnover – from brief to debrief.
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Provides the opportunity for clients to check
in with their target audience when they do not have the need,
time or budget for a full-scale research study.
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| Suitable for a wide variety of target audiences: |
- Consumers
- Current and Perspective Customers
- Sponsors / Investors
- Employees
- Etc.
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| Performed in a wide variety locations: |
- Focus Group Facilities (allows for observation)
- Board rooms / offices (for specialized audiences)
- Homes / work places / retailers (ethnographic studies)
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