|
The Network – nimble, mind-quenching, international thinking.
PCI is the Canadian arm of The Network, an alliance of senior international thinkers who give rich perspectives using a charismatic process that leads to dynamic methodologies and solutions.
How does The Network Operate?
A team of senior research professionals, who are enthusiastic and interested in what they do. Capable of delivering superior qualitative marketing research.
Developing a global point of view involves harmony and inter-cultural understanding. The Network reaches a global whole greater than the sum of the local parts. It starts by understanding individual countries and then sees the world through multiple lenses.
The Network team has built up its wisdom through years of experience, talking to hundreds of people about dozens of issues. The Network team is exceptionally well-placed to bring clients quickly and insightfully to the place they want to be.
Projects
- Product and concept testing of pharmaceutical
propositions in seven countries
- Exploration and segmentation of the
European printer market
- Global lawn-mower segmentation and
full-concept conjoint test
- Confectionary positioning for global Brand
Some Joint Ventures Completed to Date
- Eating habits: The effect of macro- and micro-factors
on the way we choose, prepare, and consume food (8 countries)
- National identity: A look at the ways nationalities view themselves and each other (DVD available)
- Naturals: The role and meaning of natural ingredients in the products we choose and consume
|
