Brand Architecture through Marketing Research - Plunkett Communications

Brand Renovation

Qualitative and/or Quantitative Research:

Repositioning Exploratories
New Packaging Exploratories
Brand Strategy Adjustment

Brand Drafting™	Communications Architecture™	Brandscape™ Evaluation	Brandscape™ Tracking
Brand Renovation	Blueprint Workshop™	On-Site Insights™	Webscape Architecture™ Testing
Quick Study™

Provides insights for strategic adjustments to an existing brand to remain distinct and competitive in an ever-changing marketplace.

Conducted at any time in a brand's lifecycle and can vary from a full-scale reconstruction (repositioning) to a small-scale renovation of one or more elements of the marketing mix:

Packaging
Creative
Sponsorships
Promotions

Even the best brands change over time and need occasional upkeep to avoid costly -- and often- unsuccessful -- reconstruction.