Brand Architecture through Marketing Research - Plunkett Communications

Brandscape™ Evaluation

Quantitative Research:

Usage and Attitude Studies
One-time "Reality Check" Studies
Benchmark Studies
Communications Strategy Evaluation
Brand Strategy Evaluation

Brand Drafting™	Communications Architecture™	Brandscape™ Evaluation	Brandscape™ Tracking
Brand Renovation	Blueprint Workshop™	On-Site Insights™	Webscape Architecture™ Testing
Quick Study™

Helps clients understand the key motivators for consumer purchase interest and brand loyalty.

Aimed at determining how a brand fits into a Brandscape™.

Can serve as the benchmark wave of an ongoing Brandscape™ Tracking study.

Measures and monitors consumer attitudes and behaviours within the marketplace, including:

Brand Awareness
Brand Attitudes
Purchase behaviour and intent
Communication Diagnostics

* Partnering with LLS Market Research

Every brand fits into a neighbourhood where it competes for attention with other brands. The best stand out because they are artfully and solidly built. The rest are haphazard and frail.