PCI was featured in the February 2006 issue of Vue, the monthly magazine of the Marketing Research & Intelligence Association. Natasha Schleich, leader of our On-site Insights™ methodology, contributed an educational feature article on the state of the art of ethnographic marketing research (EMR) in 2006.

The Art & Science of Ethnographic Marketing Research Research takes a reality check. By Natasha Schleich

PCI has been featured in and contributed to several articles in Marketing Magazine. The following are a few examples of our collaboration with the publication on the topic of marketing research.

	Internal brand, external results Corporate culture drives performance. By Marion Plunkett, Natasha Schleich & Tim Morawetz
	Checking in Early with Consumers Upfront qualitative research provides a strong foundation for building creative ideas. By Marion Plunkett
	Learning Through Listening Over the past decade, researchers have gained more respect for what consumers have to say. By Marion Plunkett
	Advertising Under the Microscope   - Doing their Homework   - The Photo Sort In a series of focus groups Marketing Magazine and Plunkett Communications Inc. asked consumers and ad industry players their views on the state of advertising in 1998. PCI president MARION PLUNKETT provides an executive summary.
	Reflections From Behind the Glass A journalist's eye view of the focus group process. By Lesley Daw
	Fables, Fantasies and Facts The focus group can do many things, but it isn't an omnibus panacea. By Marion Plunkett
	Success Insurance Companies used to see research simply as a way to gauge response to their products and marketing. But increasingly they're turning to it much earlier on to shape both what and how they sell. By Lesley Daw